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One of the most successful cartoon properties ever created, a little square-bodied sponge on a kid’s cable network is about to get his very own documentary. SpongeBob SquarePants has been on the air for ten years now, and Nickelodeon is pulling out all the stops to celebrate the oddly curious character and his many adventures; the most recent project of which will be a documentary of the character (and the program), and the irrevocable impact it continues to leave on American popular culture. Filmmakers Patrick Creadon and Christine O’Malley will lend their talent to the film presentation, scheduled to air later this year.
SpongeBob SquarePants, for all of its joyous song lyrics, wonderfully quirky characters, and never-ending queue of underwater adventures, has been the most-watched animated program for the better part of its decade-long run. Pulling in some 70 million viewers monthly, SpongeBob couldn’t pick a finer time for a close-up.
According to Nickelodeon, the television documentary will be one hour in length, and will tackle the character’s rise to “pop culture stardom” over the years. O’Malley Creadon Productions, the unit owned and operated by the aforementioned duo of writers/directors/producers, is likely to tackle SpongeBob’s place in society: as a frenetic children’s cartoon; as a politicized figure; as a consumer product; as a symbol for mindless entertainment; as a tattoo; and as a money-making maverick. Clearly, SpongeBob SquarePants has long been more than just a Saturday-morning television animation.
“Patrick and Christine have a talent for finding a greater cultural significance in their film subjects,” Marjorie Cohn, Executive Vice President, Development and Original Programming, Nickelodeon and executive producer of the project, recently commented.
“We’re excited to see how they will explore SpongeBob’s ten year evolution from a cartoon character to an international pop culture phenomenon.”
O’Malley Creadon Productions is responsible for documentaries such as I.O.U.S.A. (2008), profiling the nation’s dire economic condition; as well as the film Wordplay (2006), which tracked modern day fascination with crossword puzzles. Their television documentary is expected to touch on both the controversy and the compelling, pulling viewers into the watery world of Nickelodeon’s porous hero and his friends. At present, the documentary is scheduled to air in the month of July across various MTV Networks platforms.
on Nickelodeon: Nickelodeon (www.Nick.com), now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company’s work includes television programming and the distribution of consumer products, books, magazines and feature films.